Now Everyone’s Getting Tattooed, This Startup Is Digitizing the Industry
More adults than ever have tattoos and the market is showing no signs of slowing down, so one startup has a plan to digitize the conservative industry
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With about a quarter of all adults now having a tattoo in the U.S. and the U.K., one Swedish startup intends to become the Expedia for getting inked.
Fredrik Glimskär, a heavily tattooed Swede with a financial education and a career in digital advertising, launched online comparison and booking service Inkbay in 2016, after receiving 1.5 million Swedish kroner ($173,000) from Swedish VC firm Zenith. After linking to tattoo studios in Stockholm, Gothenburg and Malmo, he now has additional 4 million kroner in financing to expand to London this summer, with the U.S. and Berlin to follow.