Macy's CEO Vows to Keep Shoppers' Attention as Malls Fade
- Gennette aims to stabilize store sales while e-commerce grows
- Chain wants to add value by adding Macy’s-exclusive items
Macy's CEO Jeff Gennette.
Photographer: Roy Rochlin/FilmMagicMacy’s Inc. Chief Executive Officer Jeff Gennette is optimistic about the future of the largest department-store chain, even if it doesn’t look much like the store R.H. Macy imagined.
Gennette, 55, wants to build Macy’s into a fashion destination where shoppers looking for exclusive products can buy online or on their phones as easily as in a store. In an interview from his office on the 13th floor above the department store’s iconic Herald Square flagship location, he mapped out how Macy’s will capture one hypothetical customer’s heart.