Apple Taps Jessica Alba, Gwyneth Paltrow to Front Video Hopes
- Businesswomen-actors mentor tech inventors in online series
- ‘Planet of the Apps’ is first of several shows on tap at Apple
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A day after Apple Inc. announced updates to its computers, watches and phones, the company packed a couple thousand software developers into a theater for an early look at its next big thing: an online TV show featuring Jessica Alba and Gwyneth Paltrow.
On Tuesday, Apple releases its first original series, “Planet of the Apps,” starring the two successful Hollywood businesswomen, rapper Will.i.am and entrepreneur Gary Vaynerchuk. Would-be inventors partnering with the four will design and show off apps that help people shop, exercise or look after friends in a series that looks a lot like “The Voice” or “Top Chef.”