Trump Hotels Unveils Plans for American Idea Lodging Chain
- First three hotels for new brand will be in Mississippi
- Properties are aimed at business travelers, blues tourists
Visitors stand outside of Trump International Hotel in Washington, D.C.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Trump Hotels, the luxury-lodging company started by the U.S. president, is planning a line of lower-priced properties under the name American Idea, Chief Executive Officer Eric Danziger announced on Monday.
The new hotels will be mid-tier properties, Danziger said at a news conference at the Trump Tower in New York. While Trump Hotels’ existing properties are in such major metropolises as New York, Washington and Chicago, the first three American Idea hotels will be in Mississippi, Donald Trump Jr. said in an interview at the event.