Now Lidl Sells Clothes By Heidi Klum

German discounter Lidl has enlisted model and fashion designer Heidi Klum to develop a new clothing range as it expands a push beyond the low-priced groceries for which it’s better known.

The collection, described by Lidl as its most premium range to date, will be sold across stores in Europe and in the U.S. later this year, the company said in a statement Tuesday.