Deals
Blue Apron Gets Ready to Prove Food-Delivery Chops on IPO Trail
- Meal-kit delivery company filed for an initial public offering
- New York startup posted net loss of $54.9 million in 2016
Blue Apron Heads to the Public Market
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Meal-kit delivery company Blue Apron Holdings Inc. is hoping it can stand out to public investors in an increasingly crowded marketplace for on-demand food.
The company filed for an initial public offering in the U.S. Thursday, after reportedly delaying listing preparations while it worked to improve financials. While revenue more than doubled last year, Blue Apron is still losing money as it fights to win customers from competitors such as HelloFresh AG and Sun Basket Inc. as well as publicly listed giants like Amazon.com Inc.