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Intel Tries to Squash AMD Revival With New High-End Chips, Brand

  • World’s largest chipmaker creates new i9 brand for gamers
  • AMD brought out new Ryzen product trying to claw back sales

Intel Corp., trying to head off a fledgling attempt by rival Advanced Micro Devices Inc. to compete in the market for high-end personal computer processors, introduced a new more-powerful chip.

The company will begin selling chips with as many as 18 processing cores under a new Core i9 brand aimed at gamers. The world’s largest chipmaker said it’s reaffirming its commitment to providing the fastest PC chips available.