Luxury Travel

My Best Trip Ever: Richard Branson on an Italian Cycling Odyssey

To tackle this trip of a lifetime, the Virgin founder had to get in great shape first. 

Hiking from the Gornergrat to the Monte Rosa-massif, Zermatt, Valais, Switzerland

Photographer: Ingolf Pompe / LOOK-foto/LOOK

Last month, when we chatted with Richard Branson about his trailblazing scuba diving parkBloomberg Terminal in the British Virgin Islands, we also got to ask him one of our favorite questions: What’s the best trip you’ve ever taken?

His answer might mark the most ambitious trip ever to cross this travel editor’s desk.