Lyft Courts Uber’s High-End Clientele With Black Car Service
America’s silver-medal ride-hailing app is trying to catch Uber as the leader stumbles.
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For those who considered joining the #DeleteUber movement but were too attached to leather seats, bottled water and other amenities that can come with a black car lifestyle, now there's one less incentive to stay loyal. Lyft Inc., the No. 2 U.S. ride-hailing service, is rolling out black cars in five major cities on Thursday.
The new luxury offerings, called Lyft Lux and Lyft Lux SUV, will start in Chicago, Los Angeles, New York, San Francisco and San Jose. The company said it will expand to 20 cities this summer allowing customers to book a Tesla, BMW, Rolls-Royce or another premium ride. Vehicles available to Lux passengers are fancier than those on Premier, Lyft's existing high-end service, which it will continue to offer.