To Woo Young Sports Fans, Ticketmaster Embraces a Competitor
- Ticket giant will sell seats via mobile ticketing app Gametime
- Teams, venues seek new ways to compete with resellers
The Dallas Stars fans celebrate a win against the Buffalo Sabres at the American Airlines Center on March 23, 2015 in Dallas, Texas.
Photographer: Glenn James/NHLI via Getty ImagesThis article is for subscribers only.
For decades, Ticketmaster has all but monopolized the market for concerts, shows and sporting events, sometimes to the annoyance of fans and competitors. Now the ticket giant wants to make friends.
As of Wednesday, Ticketmaster will make tickets available through a competitor -- a first for the ticket behemoth. Its new partner, Gametime, is a mobile-only ticket app specializing in last-minute sales and beloved by younger customers.