Cybersecurity

The Hottest New Way of Investing in Silicon Valley Comes With a Big Catch

  • Investors pouring cash into blockchain in return for tokens
  • Rapid rise in value for some tokens raises bubble concerns

QuickTake: Bitcoin and the Blockchain

Lock
This article is for subscribers only.

It’s too late to invest in Airbnb Inc. but a company that bills itself as the Airbnb of cloud computer storage is raising cash -- and anyone with an Internet connection can get in on the action.

Storj Labs Inc. is selling digital coins at 50 cents apiece to raise $30 million in an early stage financing round. In just five days, hundreds of contributors signed up for a piece of what they hope will be the next Silicon Valley unicorn. But there’s a catch -- unlike traditional venture capital investments, the tokens don’t confer a claim on Storj’s equity or future profits.