Snap Adds Group Story Tool, Working to Stay Ahead of Instagram
- People can collaborate with friends on video stories via app
- Snapchat has said product updates will bolster user growth
Is Snapchat More Like Facebook or Twitter? Neither.
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Snap Inc., the maker of photo and video-sharing app Snapchat, unveiled a new tool that will let people collaborate with their friends on video stories about events, a product update that could provide a boost in its race to stay ahead of Instagram.
In addition to posting to their own stories on the app, users can now decide to create a group video story around an event like a birthday party or a wedding, and invite their friends to contribute clips for a compilation, the Los Angeles-based company said in a blog post Tuesday.