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Brokers Giving Away Best Trade Ideas Leads to Unexpected Paydays

  • Funds seek payment methods for easy-to-measure trade ideas
  • ‘Alpha capture’ platforms are a source of revenue for brokers
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Photographer: Asif Hassan/AFP via Getty Images

Ian Conway doesn’t just give away his best trading ideas. He pays to post them online.

That’s how Conway, his colleagues at London-based Avalon Capital Markets and, increasingly, thousands of market professionals promote their wares. In return, investors pay whatever they think the idea is worth.