Google Hangs Onto Its Trademark in Court
- Search engine brand used as verb survives trademark challenge
- Man who registered 763 ‘google’ domain names loses court case
A sign featuring Google Inc.'s logo stands at the company's Asia-Pacific headquarters during its opening day in Singapore, on Thursday, Nov. 10, 2016. Google officially opened its new hub in Singapore today.
Photographer: Ore Huiying/BloombergThis article is for subscribers only.
No matter how often you invoke a certain internet search engine’s name when doing online research, Alphabet Inc. still owns the brand.
That’s the upshot of a federal appeals court’s decision Tuesday rejecting the argument that Google has become so popular as a verb that it should lose its status as a protected trademark.