Anheuser-Busch Will Invest $2 Billion in U.S. to Push Beyond Bud
- Spending will support efforts outside of beer, such as tea
- Company to invest in distribution and its 12 biggest breweries
Unlabelled bottles of Taller lager move along a conveyor belt on the production line at the OAO SUN Inbev beer plant, a unit of Anheuser-Busch InBev NV, in Chernihiv, Ukraine, on March 3, 2017.
Photographer: Vincent Mundy/BloombergThis article is for subscribers only.
The maker of Budweiser, facing more competition in America from craft brews and cocktails, is spending billions to fight back.
Anheuser-Busch InBev NV will devote $2 billion in U.S. capital spending to bolstering its flagship brands and improving distribution. The money also will help support the company’s forays into “near beer,” alcoholic sparkling water, and other products -- like tea -- that are far afield from its original mission.