Adidas Beats Nike in European Soccer's Shirt-Sponsorship League
- Champions, Europa League finalists wear three-stripe logo
- Adidas teams poised to win at least three national leagues
Adidas CEO Says ‘Not Happy Where We Are’ in the U.S.
After Manchester United and Ajax Amsterdam booked their spots for the final in soccer’s UEFA Europa League, one winner is already certain: Adidas AG.
The German sporting-goods maker is sponsoring both teams, as well as the finalists of Europe’s more prestigious Champions League tournament -- Juventus and Real Madrid. Adidas’s three-stripe logo also appears on the jerseys of teams that have won or are poised to secure the titles of at least three of the continent’s biggest national competitions, in England, Germany and Italy.