Mexicans Urged to Visit U.S. in Ads Backed by Washington
- Public-private parnership Brand USA launches digital campaign
- Mexican travel to American leisure destinations sees dropoff
The silhouettes of travelers are seen as a United Continental Holdings Inc. plane takes off from Phoenix Sky Harbor International Airport (PHX) in Phoenix, Arizona, U.S., on Friday, Sept. 6, 2013. Yields on benchmark securities climbed to almost two-year highs as consumers spent more on travel and tourism while manufacturing expanded “modestly” from early July through late August, according to the Federal Reserve’s Beige Book.
Photographer: Patrick T. Fallon/BloombergA public-private partnership created six years ago to boost U.S. tourism has a message for Mexicans: We welcome you, even if it may seem like President Donald Trump doesn’t.
After a drop in travel since Trump took office in January, Brand USA is launching a digital marketing campaign in Mexico this month with the slogan “Planifica tu viaje a USA ahora” -- Plan your trip to the U.S. now. The goal is to convince Mexicans that Trump’s vow to build a wall along the southern border, ban travelers from some countries and tighten visa screenings shouldn’t keep them from packing a suitcase and heading north.