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LVMH Raises Luxury E-Commerce Stakes With Multi-Brand Site

  • 24Sevres.com will put LVMH brands alongside Gucci and Prada
  • Site to open in June, featuring more than 150 luxury labels
A branded leather fob hangs from a hand bag at a LVMH Moet Hennessy Louis Vuitton SA luxury retail store in Toulouse, France.
Photographer: Balint Porneczi/Bloomberg
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LVMH is raising the stakes in luxury e-commerce, setting up its first multi-brand site in eight years that puts brands like Louis Vuitton alongside those of rivals such as Gucci and Prada.

The new site for the company’s Parisian department store Le Bon Marche will feature more than 150 luxury labels when it opens next month, the maker of Fendi handbags and Hennessy cognac said late Wednesday.