Burger King Seeks Edge Over McDonald's in Mobile-Payment Battle
- Tech superiority could help one chain lock in customers
- Burger King aims to roll out mobile ordering nationally soon
McDonald's Posts Surprisingly Strong Sales Growth
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In the fast-food industry’s race to let customers order and pay with their phones, Burger King is seeking an early lead on McDonald’s Corp.
The chain has been testing mobile-payment technology in the Miami area since December and is looking to introduce it more broadly soon, according to Jose Cil, Burger King’s president. That will set the stage for a national rollout within months.