Amazon Is Dominating Google in the Voice-Activated Speaker Race
- Usage to more than double this year in the US, EMarketer says
- Amazon’s Echo speakers have 71% of the market; Google has 24%
First Impressions of Amazon's Echo Show
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Amazon.com Inc. will dominate Google in the voice-activated speaker market for the next few years due to the early breakout success of its Echo speaker, according to a forecast from research firm EMarketer Inc.
More than 35 million Americans will speak to these internet-connected speakers at least once a month this year, more than double the number in 2016, with tech-savvy millennials leading adoption, the EMarketer said in its first forecast of the burgeoning market. About 71 percent will use Echo devices, with the Google Home speaker trailing at 24 percent.