Soda Upstart Zevia Tops Pepsi in Study of E-Commerce Market
- Zevia CEO touts nutrition, low calories in push for customers
- Pepsi, Coke looking to shift online as soda market shrinks
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The race to sell soft drinks online has a surprising second-place winner: Zevia. The zero-calorie, sugar-free soda brand sold more online than Pepsi, Mountain Dew, Sprite or Dr Pepper, according to a new study.
The Los Angeles-based company only fell short of perennial soda king Coca-Cola, according to 1010data Inc., an analytics company. From March 2016 through February, Coca-Cola and its diet and zero-sugar versions held 22 percent of the U.S. e-commerce market and Zevia had 17 percent. Pepsi (and its zero-sugar and diet versions) trailed with 12 percent.