It's Nike Versus Adidas in Race to Break a Two-Hour Marathon
- Attempt in Italy this weekend shows off Nike runners, shoes
- Adidas has its own ‘Sub2’ project and shoes, no date yet
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This weekend at a racetrack in Monza, Italy, three of the world’s fastest athletes will put on Nike’s new high-tech running shoes and try to finish a marathon in less than two hours -- the latest installment in the battle for runners’ hearts and feet.
Nike calls the attempt to shave three minutes off the current world record a moonshot. The race will use pace runners and a hydration strategy that disqualifies it for a new record, but the company refutes the suggestion that it’s a marketing stunt designed to showcase the new Zoom Vaporfly Elite more than the runners who wear the shoe.