This Guilt-Free Ice Cream Is a Cult Hit, Thanks to Instagram
Even without traditional advertising, Halo Top’s biggest challenge has been keeping retailers fully stocked.
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For a trek through Big Bend National Park in Texas, professional photographer Jay Kazen brought all the necessities. Tent. Sleeping bag. Canon 5DS. Four pints of Halo Top ice cream.
Since Kazen, 27, first discovered the low-calorie, high-protein treat, he rarely goes a day without some. He buried the pints at the bottom of a cooler packed with dry ice to survive the pilgrimage through the 800,000-acre national park. “I’m kind of addicted,” he said.