Jeep Markets New Compass to U.S. Millennials
- Long-awaited supply of compact model triggers ad campaign
- Marketer behind Super Bowl spots to tailor message by market
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Fiat Chrysler Automobiles NV finally has the model it’s been missing to navigate a comeback after months of struggling in the U.S. market.
The Italian-American automaker has built enough supply of the 2017 Jeep Compass to begin a marketing campaign geared toward millennials starting Thursday. The compact sport utility vehicle will fill a major void, replacing both an outgoing version and the discontinued Patriot model.