Wal-Mart Web CEO Says He's Still Playing Catch-Up to Amazon

  • Former Jet.com founder Lore says retailer ‘playing defense’
  • Widening assortment seen as key to closing gap with Amazon

Wal-Mart's Marc Lore on Scaling Up E-Retail

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Wal-Mart Stores Inc.’s e-commerce chief said the world’s biggest retailer still has plenty of ground to cover as it expands its online business in the face of fierce competition from digital leaders like Amazon.com Inc.

“There are certainly areas where we are playing defense, and we’re behind and need to catch up,” Marc Lore, chief executive officer of Wal-Mart’s U.S. e-commerce business, said at the Bloomberg Breakaway Summit in New York Wednesday. “One example is the long-tail categories that we’re going after with acquisitions.”