Snapchat Keeps Unique Daily Audience Against Instagram Challenge
- App Annie Says 46% of Snapchat users aren’t found on Instagram
- Snap’s sales pitch hinges on having loyal group of fans
How Does Snapchat Make Money?
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Snap Inc., the newly public corporate parent of Snapchat, makes its money by telling advertisers that it has a base of young, obsessed users who can’t be reached as easily anywhere else.
That claim has met more skepticism lately as Facebook Inc.’s applications rush to copy Snapchat’s most popular feature -- a tool called stories that allows people to upload video snippets of their day, which disappear after 24 hours. The feature has been most popular on Facebook’s Instagram, where it’s used by 200 million people daily, more than Snapchat’s entire app.