Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Storyful to help brands avoid fake news, offensive content
News Corp. developing ad network involving only its properties

Federal Way, WA, USA - Dec 11 2011
Photographer: 4kodiak/Getty Images

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By Gerry Smith and Mark Bergen

May 2, 2017 at 9:00 AM UTC

Updated on

May 2, 2017 at 2:48 PM UTC

This article is for subscribers only.

Google’s pain may be Rupert Murdoch’s gain.

Murdoch’s News Corp. is introducing a new service to ensure online ads don’t appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul’s long battle with the world’s biggest search engine.