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Microsoft Presents $999 Laptop in Hardware Push to Rival MacBook

  • New Surface PC aimed at college students loyal to Apple
  • Windows 10S is faster, more secure, has longer battery life
Bloomberg business news

Microsoft Takes on Chromebooks With $999 Surface Laptop

Microsoft Corp. introduced its first true laptop, a $999 device running a souped-up version of Windows software that’s aimed at college students and represents the company’s latest bid to become a player in hardware to rival Apple Inc.

The Surface laptop comes in four colors -- gold, platinum, blue and burgundy -- and ditches a metal area around the keyboard for a softer microfiber lining. It has a 13.5-inch (34.3 centimeter) touch screen, runs the latest Intel processors and gets 14.5 hours of battery life, according to Microsoft. It also will run the new Windows 10S operating system, software the company presented Tuesday that will be faster and offer better security than previous versions.