Under Armour Loses Whatever Swagger It Had Left
In 2010, Under Armour Chief Executive Officer Kevin Plank issued a warning to his athletic wear rivals. Full of the bluster and bravado that defined Plank and his scrappy underdog company from Baltimore, he named names and called them all out. “Our goal for getting into basketball is to be No. 1,” said Plank.
What about Nike? “Those guys are old,” he said.