Pursuits
Hermes Invests in France as Macron, Le Pen Joust Over Jobs
- Birkin bag maker invests in French output to meet Asian demand
- Quarterly sales beat estimates as China rebound accelerates
What a Macron Victory in France Means for Markets
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Hermes International SCA is hiring workers and investing in French production to meet surging demand for handbags in Asia, boosting the economy as presidential elections highlight the country’s struggle to create jobs.
The Paris-based luxury-goods company is expanding its network of domestic workshops that make bags like the Kelly and Birkin, it said Thursday in reporting quarterly sales that beat estimates. For Hermes, a “made in France” label is an intrinsic part of the appeal of its handbags, which are coveted in Asia and elsewhere as an emblem of French chic.