PSA Sees No Turnaround in Chinese Sales Soon Amid Dealer Woes
- French company seeks to improve sales and marketing skills
- Carmaker raises car market forecasts for Europe, Latin America
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PSA Group is unlikely to revive its car sales soon in China, the world’s largest automotive market, until the automaker can improve staffing at dealerships, Chief Financial Officer Jean-Baptiste de Chatillon said.
“We need to address and fix some human resources aspects of the question” following a 46 percent plunge in the French manufacturer’s first-quarter deliveries in China and Southeast Asia, de Chatillon told analysts Wednesday on a conference call. “Sales and marketing skills are the main issue,” and the company must “reconstruct relationships with dealers.”