In Slender Cans and 40 Ounces, Fine Wine Gets Ready to Party

One afternoon, while tasting wine in a cellar in France’s Loire Valley, sommelier Patrick Cappiello saw a familiar shape on the shelf in the tasting room—a missile-shaped glass bottle that looked nearly identical to the 40-ounce bottles he’d grown up sipping on outside of Rochester, NY.

It gave him the idea for Forty Ounce Wines. “I thought, let’s put this wine into that bottle and sell it in the States where people will recognize and identify with the shape.”