Skip to content
Subscriber Only

French Billionaire Bollore Backs Off Electric-Car Ambitions

  • Industrialist acknowledges he won’t compete with VW or Renault
  • Blue Solutions focuses on car-sharing, buses, storage

Vincent Bollore, the French billionaire who helped build Paris’s auto-sharing network, is backing off on ambitions for his electric cars to compete with models from Volkswagen AG or Renault SA.

“With individual cars, it’s going to be complicated,” said Bollore, as he presented a rare customer win for his autos while preparing to offer investors in his struggling battery venture an exit. “We are competitive on services, on safety, but not on prices when it comes to mass production.”