Big Mac Makeover Helps McDonald's Overcome Restaurant Slump
- Company posts surprisingly strong sales growth last quarter
- CEO has revamped iconic sandwich, rolled out beverage deals
McDonald's Posts Surprisingly Strong Sales Growth
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A revamp of McDonald’s iconic Big Mac burger and more aggressive drink promotions are helping the restaurant giant overcome a broader slump in the fast-food industry.
The chain posted a surprisingly strong gain in same-store sales last quarter, with the measure growing 4 percent globally. Analysts had estimated a 1.3 percent rise. Earnings also topped projections.