Deals
Wal-Mart's Tech Incubator Hires Co-Founder of Rent the Runway
- Jennifer Fleiss will lead shopping startup called Code Eight
- Wal-Mart unveiled incubator in March as part of its tech push
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Wal-Mart Stores Inc.’s technology incubator, part of the company’s bid to expand beyond brick-and-mortar retail, hired a co-founder of Rent the Runway to oversee its first startup.
Jennifer Fleiss, who stepped down from the online clothing-rental service earlier this year, will lead an outfit called Code Eight, which will develop “highly personalized, one-to-one shopping experiences,” according to a statement on Monday. The executive remains a board member at Rent the Runway, which she helped start in 2009.