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Amazon's Twitch Wants More Game-Streamers to Make Money on Site

  • Gaming website encouraging players to contribute more often
  • Move follows YouTube change making it harder to earn on site
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Photographer: David Paul Morris/Bloomberg

Amazon.com Inc.’s video streaming site Twitch Interactive is making it easier for aspiring stars to make money, seeking to woo participants soon after Google’s YouTube made it harder for users to generate revenue in the wake of an advertising boycott.

Twitch, a website where users can watch live streams of video games and other activities, currently has 17,000 “partners,” who generally appear a few times a week, attract hundreds of viewers for each broadcast and get a share of subscription and ad revenue. The company on Friday announced a new “affiliate” program, sort of a minor league for streamers who don’t have large followings but show promise.