Alibaba's Lazada Enlists Uber to Lure Customers in Singapore
- Companies to roll out a loyalty program for online shoppers
- Members in Singapore get rebates, free service and deliveries
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Lazada Group SA, the Southeast Asian e-commerce operator backed by Alibaba Group Holding Ltd., created a loyalty program for shoppers in Singapore that it may expand to other markets.
The company is teaming up with Uber Technologies Inc. and Netflix Inc., the first time the U.S. companies have jointly created an online rewards program, said Maximilian Bittner, chief executive officer of Lazada. Alibaba acquired a controlling stake in Singapore-based Lazada for $1 billion in 2016. The companies’ “LiveUp” program starts Thursday and links their services, from UberEats and Netflix to online grocer RedMart and Alibaba’s Taobao online marketplace.