Your Evening Briefing
Want to receive this post in your inbox every afternoon? Sign up here.
Today, in “things that sound much better than they are”: a $400 Wi-Fi juicer. Originally $700, the Juicero has the smooth curves of a Jony Ive design, a catchy nickname (‘the Keurig of juicers’), and a lot of investor cash. There’s just one tiny problem, as Bloomberg reporters found out. Read on for more of today’s top news. - Katie Robertson
Silicon Valley's $400 juicer feels the squeeze. Juicero was one of the most lavishly funded gadget startups in Silicon Valley last year, raking in about $120 million from Google’s venture capital arm and other backers. Its internet-connected juicer is said to wield four tons of force to turn the company’s individual fruit and vegetable packs into a refreshing beverage. But there’s a much cheaper alternative to the high-tech machine: squeezing the juice packs by hand yields nearly the same amount of juice, just as quickly.