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Bulletproof Will Open NYC Cafe to Spread Butter-Drink Craze

  • Products have built following in Silicon Valley, Wall Street
  • Company sees physical cafes as a way to make brand mainstream
Bloomberg business news

The Silicon Valley Superfood That Makes You 'Bulletproof'

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Bulletproof 360 Inc., whose butter-laced coffee has made it a darling of Silicon Valley, will open its first cafe in New York, part of a push to turn its cult following into more of a mainstream business.

The company, which already has two locations in California, will be adding a New York cafe soon as its first East Coast outpost, said Chief Executive Officer Dave Asprey. Bulletproof’s products caught on early on Wall Street, “so it makes sense to have one in New York City,” he said in an interview.