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Discovery Aims to Make Viewers Tourists With Costa Rica Project

  • Animal Planet owner will license name for eco-tourism park
  • Local developer will cover cost of project set to open in 2020
The logo of Discovery Communications Inc.
Photographer: Andrew Harrer/Bloomberg

Discovery Communications Inc. is licensing its name for a $1 billion eco-tourism park in Costa Rica as the media company seeks new revenue from fans of its cable networks, which include Discovery Channel and Animal Planet.

Discovery Costa Rica, scheduled to open in late 2020, will be near Liberia, according to a statement from the company. The town is a regional hub in the northwest part of the country that tourists pass through on their way to the country’s Pacific coast beaches.