Nintendo Shares Jump After Switch Sets U.S. Sales Records
- New console becomes ‘fastest-selling’ console for U.S. market
- Sold 906,000 units in the U.S. in March, according to NPD
Attendees wait in line to test the Nintendo Co. Switch game console in New York.
Photographer: Kholood Eid/BloombergThis article is for subscribers only.
Nintendo Co. shares jumped as much as 4 percent after the company said its new Switch console is off to a record-setting pace in the U.S. since its March 3 debut.
The new device sold 906,000 units in North America during March, according to industry researcher NPD Group. That means the gaming machine “sold faster in its launch month than any other video game system in Nintendo history,” according to Nintendo. The record only applies to the U.S. market, not globally, a spokesman for the Kyoto-based company said.