Style
Indochino’s Made-to-Measure Suits Are Coming to a City Near You
A look inside the fashion retailer's ambitious plan to open 100 stores in the next five years.
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The New York City outpost of Indochino, on Broome Street in SoHo, is three short blocks from a Suitsupply, where pretty good made-to-measure suits start at a very good $639. Around the corner is Topman, which moves High Street trends onto young men’s backs for much less than that.
This coincidence of geographical positioning mimics Indochino’s place in the global marketplace as it looks to resolve a paradox: how do you give made-to-measure suits a mass-market appeal? “I really want to be the No. 1 suitmaker in the world,” Indochino CEO Drew Green told me.