AB InBev to Wring Potential From Africa Beer With Exports
- Brewer to export Africa brands; send global beers other way
- Nigerian plant planned to tap continent’s most populous nation
Bottles of Castle lager, Castle Milk Stout and Castle Milk Stout Chocolate beers sit in the sample room in this arranged photograph at SABMiller Plc's Newlands brewery in Cape Town, South Africa, on Wednesday, Aug. 10, 2016. Anheuser-Busch InBev NV's takeover of SABMiller Plc moved closer to completion as China’s Ministry of Commerce approved the $103 billion deal and the target's shareholders began lining up in favor of the transaction after the Budweiser maker raised its bid.
Photographer: Waldo Swiegers/BloombergAnheuser-Busch InBev NV will export African beer brands to its markets around the world as the Budweiser maker seeks to maximize the potential of a continent that was key to its decision to buy rival SABMiller for $103 billion.
“There are so many very unique African brands and I think it is time to sell African beers to the greater market,” said Ricardo Tadeu, a 40-year-old Brazilian who moved to Johannesburg from Mexico to head up AB InBev’s African operations. “There is huge potential for these brands to be exported.”