EBay Backs Flipkart With $500 Million to Battle Amazon in India

  • EBay, Flipkart in exclusive cross-border partnership
  • Flipkart to get EBay’s 4 million India shoppers in deal

EBay Backs Flipkart With $500M to Battle Amazon in India

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EBay Inc. is investing $500 million in Flipkart Online Services Pvt., betting that the India e-commerce leader has a fighting chance against Amazon.com Inc., which is has targeted the country as a key growth area.

The financing is part of $1 billion that Flipkart raised last month, which also included funding from Microsoft Corp. and Tencent Holdings Ltd. and may grow by another $1 billion in the coming months. Jeff Bezos, founder and chief executive officer of the Seattle-based web retailer, has pledged to spend $5 billion in India in coming years.