Pursuits
Coachella Isn’t All That Chill About Its Brand
The company behind the hippie-chic music festival is less than sanguine when it comes to defending its intellectual property.
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“Am I really going to end up in court explaining why my Instagram has a Coachella hashtag?”
This was the question asked by a man named Sean. He’s a partner with a cannabis growing company that found itself at odds with the huge, annual music festival scheduled to start this weekend in the California desert. Sean doesn’t like to reveal his last name because of the business he’s in.