Personal Finance

Should Tax Prep Be Free? Credit Karma’s Challenge to TurboTax

As the filing deadline nears and surge pricing rears its head, Credit Karma tries to break into the business with a $0 product.
Photographer: Getty Images
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Tax preparation isn't rocket science.

That's Kenneth Lin's pitch to get you to use Credit Karma, his popular credit-monitoring site, to do your taxes online for free. He's striking out at TurboTax and H&R Block, which are now charging the typical homeowner or investor more than $90. Their prices have jumped more than $20 over the past month, the tax preparer's version of surge pricing, as the April 18 filing deadline approaches.