Luxury Travel
Richard Branson’s Latest Travel Project Is Underwater
Unlike Virgin Galactic, this one’s meant for the masses.
This article is for subscribers only.
Richard Branson has launched many a business venture. Rarely has he intentionally sunk one.
But that’s exactly what he’ll do on April 10 (weather permitting), when he cuts the ribbon for his latest endeavor, a historic naval ship turned scuba site just south of Mountain Point in Virgin Gorda, part of the British Virgin Islands. When it sinks into the Atlantic Ocean, the Kodiak Queen—one of five surviving ships from the attack on Pearl Harbor—will officially become B.V.I Art Reef, a man-made marine ecosystem and otherworldly dive site crowned by an 80-foot-long Kraken sculpture.