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Comcast Jumps Into Wireless With $45 Service Undercutting Rivals

  • Cable giant joins crowded fray with low-priced unlimited data
  • Comcast sees wireless as way to keep customers from leaving
Updated on

Comcast Corp. unveiled a wireless service that offers unlimited data on Verizon Communications Inc.’s network for less than nearly every other competitor and said the venture will be profitable once it reaches hundreds of thousands of subscribers.

While the pricing plans have some strings attached and are available only to Comcast’s internet and TV customers, the initial $45 unlimited offer is the lowest among the top U.S. wireless carriers and is likely to further escalate a price war that has ravaged the industry. Shares of the cable giant rose the most in more than two months.