Towel Wars Over as Thomas Cook’s Hotels Unite Brits With Germans
- Tour operator embraces multi-nation lodgings after client poll
- ‘Friendly’ Scandinavians will help company balance cultures
Overall bookings for next summer are up 9 percent on this time last year, with prices stable and 31 percent of the program sold, an increase of 2 percentage points, Thomas Cook said.
Source: iStock/ Getty Images PlusAs Prime Minister Theresa May formalized the U.K.’s decision to quit the European Union, the country’s biggest tour operator had a message for Britons: On holiday, you’ll now be bunking with Germans, Swedes and a host of others from across the continent.
Thomas Cook Group Plc is abandoning a decades-old policy of assigning different nationalities to specific hotels in popular areas such as the Spanish island of Majorca after a survey showed that the bulk of its clients would be happy to vacation with a more diverse cross-section of other travelers.