McDonald's to Start Using Fresh Beef in `Watershed Moment'
- Burger chain will use the meat in quarter pounders by mid-2018
- The move may require extra caution in the handling of beef
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McDonald’s Corp. will begin offering quarter-pound burgers with fresh beef at the majority of its restaurants next year, breaking with decades of frozen-patty tradition in a bid to improve food quality.
The move follows a test in 325 locations in Texas and Oklahoma, where the feedback was “overwhelmingly positive,” the company said on Thursday. When the nationwide plan is rolled out by mid-2018, the fresh-beef burgers will be cooked when they’re ordered, McDonald’s said.